Our services

We help pharmaceutical and medical device companies deliver additional value to the healthcare provider community by providing education, tools, resources, and peer networking opportunities. 

1
Market Research & Strategy

Audience surveys, Ad Boards and Focus Groups, 1:1 Engagements, Clinical Landscape Analyses

2
Infrastructure Creation

KOL Advisor/Speaker Engagement, Brand Development, Event Execution, Website Design and Build, Analytics Infrastructure

3
Core Messaging & Material Development

Clinical & Value Communications, Peer-to-Peer Education, Measurable Learning, Field Team Materials, Patient Education

4
Program Launch & Marketing

Omnichannel Planning, Creative Asset Development, KOL Engagement, Segmented Audience Targeting

5
Optimization

NPI-Level Data and Analytics, Customer Behavior and Preferences, Real-Time Dashboards, Monthly or Quarterly Metrics and Insights, Data Lake Integration

Building an Omnichannel Medical Affairs Ecosystem​

We excel at building omnichannel ecosystems to support Medical Affairs teams in providing exceptional value to their customers while advancing their medical strategy. Communicate your message, support the delivery of quality patient care, and gain deep insights into your customers' needs and intentions. 

Field MSL Tools

Publications & Posters

Live & Digital HCP Education

Congress Booths

Payer Comms

Omnichannel Programming

We specialize in the design and execution of relevant and engaging omnichannel programs, supported by Viia affinity data and our proprietary brands that healthcare professionals know and trust.

Audience identification and segmentation

Modularized content creation

Platform development

Sequential messaging design

Omnichannel orchestration

Attribution & Insights

With an omnichannel approach, attribution is the key to developing a clear understanding of what activities and channels are delivering the most value. We measure and monitor performance through a broad range of HCP-level data analytics, delivered through campaign-level reports, sophisticated dashboards, and data integration solutions. 

Performance analytics

Digital dashboards

Attribution modeling