Our services
We help pharmaceutical and medical device companies deliver additional value to the healthcare provider community by providing education, tools, resources, and peer networking opportunities.
Market Research & Strategy
Audience surveys, Ad Boards and Focus Groups, 1:1 Engagements, Clinical Landscape Analyses
Infrastructure Creation
KOL Advisor/Speaker Engagement, Brand Development, Event Execution, Website Design and Build, Analytics Infrastructure
Core Messaging & Material Development
Clinical & Value Communications, Peer-to-Peer Education, Measurable Learning, Field Team Materials, Patient Education
Program Launch & Marketing
Omnichannel Planning, Creative Asset Development, KOL Engagement, Segmented Audience Targeting
Optimization
NPI-Level Data and Analytics, Customer Behavior and Preferences, Real-Time Dashboards, Monthly or Quarterly Metrics and Insights, Data Lake Integration
Building an Omnichannel Medical Affairs Ecosystem
We excel at building omnichannel ecosystems to support Medical Affairs teams in providing exceptional value to their customers while advancing their medical strategy. Communicate your message, support the delivery of quality patient care, and gain deep insights into your customers' needs and intentions.
Field MSL Tools
Publications & Posters
Live & Digital HCP Education
Congress Booths
Payer Comms
Omnichannel Programming
We specialize in the design and execution of relevant and engaging omnichannel programs, supported by Viia affinity data and our proprietary brands that healthcare professionals know and trust.
Audience identification and segmentation
Modularized content creation
Platform development
Sequential messaging design
Omnichannel orchestration
Attribution & Insights
With an omnichannel approach, attribution is the key to developing a clear understanding of what activities and channels are delivering the most value. We measure and monitor performance through a broad range of HCP-level data analytics, delivered through campaign-level reports, sophisticated dashboards, and data integration solutions.
Performance analytics
Digital dashboards
Attribution modeling
