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Our process

The output of the process is a strategic mix of our marketing services and integrated solutions, customized to the client’s needs that are both achievable and measurable.

1
Market Research & Strategy

Audience surveys, Ad Boards and Focus Groups, 1:1 Engagements, Clinical Landscape Analyses

2
Infrastructure Creation

KOL Advisor/Speaker Engagement, Brand Development, Event Execution, Website Design and Build, Analytics Infrastructure

3
Core Messaging & Material Development

Clinical & Value Communications, Peer-to-Peer Education, Measurable Learning, Field Team Materials, Patient Education

4
Program Launch & Marketing

Omnichannel Planning, Creative Asset Development, KOL Engagement, Segmented Audience Targeting

5
Optimization

NPI-Level Data and Analytics, Customer Behavior and Preferences, Real-Time Dashboards, Monthly or Quarterly Metrics and Insights, Data Lake Integration

Audience Engagement

Highly experienced across the healthcare industry’s standard automation platforms, we seamlessly execute client programs to­­­ drive positive customer experience and revenue, fueled through continuous testing, learning, and optimization.

Content services

Creative development

Social media strategy

Media planning

Website design and development

Attribution & Insights

In the end, attribution serves as the key to developing a clear understanding of what, and which combinations, of media and channels are delivering the most value. We measure and monitor performance through a broad range of analytics from campaign-level reports to sophisticated dashboards and performance visualization.

Performance analytics

Digital dashboards

Attribution modeling

Building an Omnichannel Medical Affairs Ecosystem​

We excel at building omnichannel ecosystems to support Medical Affairs teams in providing exceptional value to their customers while advancing their medical strategy. Communicate your message, support the delivery of quality patient care, and gain deep insights into your customers' needs and intentions. 

Field MSL Tools

Publications & Posters

Live & Digital HCP Education

Congress Booths

Payer Comms