A case study of an omnichannel program with measurable learning outcomes
We incorporated measurable learning into a client-supported omnichannel program in order to gain meaningful HCP-level outcomes data on changes in knowledge, beliefs, and attitudes that results from a medical education program.
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pieces of digital content
5
learning objectives developed to align with content
114,000
total learners engaged
25% increase
in knowledge demonstrated on post-activity tests
11
formats of multimedia content
7
channels used to generate engagement
148,928
HCPs reached through awareness strategies
20,000
quarterly website sessions generated
A case study of the creation of a Medical Affairs omnichannel ecosystem
We built an omnichanel ecosystem around an unbranded disease state website on behalf of a Medical Affairs team, providing a recognizable brand, a trusted educational resource, and an engaged clinician community.
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