Account Services
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Shannon Rasmussen
Vice President, Client Success
HMP Collective
With 15 years of experience in client service and 12 in the pharmaceutical and healthcare space, Shannon leads with a sharp focus on partnership, clarity, and follow-through. As VP of Client Success, she drives strategic alignment across teams and clients—translating complex needs into actionable plans, quality medical education, and long-term success. Shannon is known for building trust, navigating nuance, and keeping attention centered on outcomes. She’s focused on delivering results—not just running programs—by aligning strategy with execution and helping clients meet their most critical goals. She brings a proactive mindset to every challenge, working closely with C-level stakeholders and cross-functional teams to lead scalable, high-impact initiatives across the healthcare landscape. She holds a bachelor’s degree in communications with a minor in professional writing—and a strong belief that communication is the foundation of every great partnership. Raised by a pharma communications executive, Shannon grew up offering bold career advice to her mother—often based on whatever movie she’d just watched. That early exposure to the language and dynamics of the industry shaped her long before she officially entered the field. Today, she calls Philadelphia home and supports its sports teams with the same conviction she brings to her work.
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Amy Phillip
Account Director
HMP Collective
Amy is a passionate client advocate with over 20 years of experience in pharmaceutical advertising. Her educational background includes a BS in Education from Indiana University and an EMBA from Purdue University. (If you are a basketball fan, you understand this is quite a conundrum in the Midwest.) She has experience in oncology, psychology, and rare diseases, and she believes in the importance of educating the healthcare community on various therapies. She enjoys leveraging her educational background and incorporating her years of experience in the pharmaceutical advertising industry to bring relevant content to life through medical communications. Amy is a lifelong learner and enjoys working with medical teams and clients to bring important and relevant information in therapeutic areas to help improve patient outcomes.
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Brittny Wagener
Account Director
HMP Collective
Brittny has been immersed in life-science and healthcare marketing and communications since 2015. Initially focusing on animal health, she has since provided support across diverse therapeutic areas, ranging from opioid abuse, influenza, multiple sclerosis, mental health, and various rare diseases. Brittny earned her BA in Public Relations from Northwest Missouri State University in Maryville, MO, and holds an MA in Management with a project management emphasis from Avila University in Kansas City, MO.
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Brittany Gallas
Account Director
HMP Collective
Brittany has spent over 10 years as an experienced account and project manager with a demonstrated history of working in the pharmaceutical industry. She has a diverse background spanning event management, pharmaceutical clinical trial training, consumer marketing, and client services. Her organizational skills, project management techniques, and a strong ability to build client relationships have allowed her to excel in many different roles. She strives to build trust with her clients to establish and create their visions.
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Cat Thompson
Assistant Account Director
HMP Collective
With a passion for leadership, Cat has spent 8 years applying strong planning and problem-solving abilities to improve day-to-day team productivity and exceed business objectives. Cat enjoys building client relationships as she works to bring top hospitality and organizational planning to projects. As an Account Manager in the strategic services sector, Cat oversees projects that range from advisory boards with medical professionals to supplements written and developed with our content team in the Market Access and Oncology portfolios. Cat graduated Saint Joseph’s University with a bachelor’s degree in business administration.
Project Managers
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Emma McConney
Associate Director, Project Management
HMP Collective
Emma brings over a decade of experience leading complex, multi-stakeholder projects with precision and purpose. Known for her meticulous attention to detail and proactive approach, she excels at anticipating challenges, aligning cross-functional teams, and keeping timelines—and deliverables—on track. With a BA in Economics from Penn State, Emma combines analytical rigor with strong client service instincts. She draws on data from past performance to make decisions and guide teams with clarity, ensuring that strategy and execution stay tightly connected. Equally strategic and operational, Emma creates structure that drives results—without losing sight of the people behind the work. Outside of work, she shares her home (and occasional video call) with her dog, Betty.
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Catherine Formichella
Senior Project Manager
HMP Collective
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Monica Lao
Senior Project Manager
HMP Collective
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Maggie Cottrell
Project Manager
HMP Collective
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Maya Stoffer
Project Manager
HMP Collective
Maya is a project manager with a background in agency marketing, now focused on delivering high-quality initiatives in medical communications. She brings experience managing timelines, budgets, and cross-functional teams across multi-channel campaigns, and excels at turning complex projects into clear, actionable plans. With dual degrees in Marketing and Professional Writing, Maya is expanding her expertise in healthcare and thrives in fast-paced environments where precision, collaboration, and client service are key.
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Emily McMullen
Project Manager
HMP Collective
With five years of experience in pharmaceutical project management and over seven years of building and maintaining client relationships, Emily brings a unique blend of strategy and interpersonal insight to every project. She specializes in managing complex initiatives within highly regulated environments, ensuring compliance, efficiency, and alignment with client and organizational goals. Emily's background in public health—supported by a Bachelor’s degree from Temple University and a Master of Public Health (MPH) from West Chester University—shapes a solutions-oriented approach grounded in industry knowledge and patient-centered thinking. Emily is known for her collaborative style and attention to detail, she thrives on dynamic teams where effective communication and proactive planning drive success.
Medical Strategy
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Jenny Lamberts, PhD
Vice President, Medical Strategy
HMP Collective
Jenny holds a BA in Chemistry from Kalamazoo College and a PhD in Pharmacology from The University of Michigan. She has extensive experience as a medical communications specialist and as a scientific educator, with particular interest and expertise in Immunology, Neurology, and Psychiatry. She is passionate about helping her clients effectively communicate scientific advances with the greater medical community and beyond, to bring therapeutic advances to patients.
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Katie Hayes
Senior Director, Market Access Content
HMP Collective
Katie is a seasoned managed care consultant with a robust background in market access and specialized expertise in federal health policy, particularly in Medicare Part D. With a career spanning several therapeutic areas, including immunology, pulmonology, and hematology, Katie has developed a comprehensive understanding of the healthcare landscape. Her experience includes strategizing and navigating market access complexities to advise on optimal healthcare delivery. Katie has authored several thought leadership articles highlighting key healthcare policy trends, such as the Inflation Reduction Act and digital therapeutics. Katie holds a BA in English and is currently furthering her expertise by pursuing a Master of Jurisprudence in Health Law, which she is set to complete in August 2024.
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Deepa Putuvakkat
Scientific Director
HMP Collective
Deepa is a medical communications professional with over 14 years of experience in strategic content development, brand planning, and clinical research. She brings deep expertise in oncology, hematology, and neurology (MS), along with broad therapeutic knowledge in immunology, urology, cardiology, and diabetes. Deepa consistently delivers high-quality, impactful communications across the product lifecycle and is a trusted partner to pharmaceutical brand and medical affairs teams.
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Jaclyn Gaydos
Assistant Scientific Director
HMP Collective
Jaclyn has spent nearly a decade crafting and curating high-quality medical content, helping health care professionals stay informed on the latest research in clinical wound care. As an Assistant Scientific Director at HMP Collective, she combines editorial expertise with a passion for connecting clinical insights across wound care and beyond. Jaclyn holds English Literature degrees from the University of Pittsburgh and Arcadia University (both with honors — she loves a good challenge!). Outside of work, you’ll find her running outdoors, gardening when the weather's right, tackling home projects, or curled up with a great book. She’s happiest spending time with her husband, her dogs, and good friends—preferably with a bottle of red wine and plenty of laughs.
Medical Staff
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Bora Lee
Senior Medical Writer
HMP Collective
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Cynthia Cooley-Themm
Senior Medical Writer
HMP Collective
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Melanie McKell
Medical Writer
HMP Collective
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Lisa Starcher
Senior Content Manager
HMP Collective
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Samantha Koester
Senior Content Manager
HMP Collective
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Shanel Diviney-Brown
Senior Content Manager
HMP Collective
Marketing
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Emily Gaylor
Associate Marketing Director
HMP Collective
Emily is a results-driven marketing professional with a proven track record in utilizing unique marketing strategies across a variety of therapeutic areas. Her proficiency extends to crafting core messaging for omnichannel campaigns, using segmented audience targets and NPI-level data. Emily enjoys developing captivating marketing strategies for virtual events, sponsored content, and website traffic drivers. She holds a Bachelor's degree in Marketing from The University of Tennessee.
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McKenna Newcomer
Senior Marketing Manager
HMP Collective
McKenna is a dynamic marketing professional with extensive experience managing multiple channels and excelling particularly in crafting impactful content, email, and video-marketing strategies. She has demonstrated versatility and adaptability throughout her career, effectively translating complex messaging into compelling narratives. With a background in in-person and virtual event marketing and agency experience, she brings a strategic mindset to every project, ensuring alignment with overarching business objectives.
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Samantha Powell
Marketing Manager
HMP Collective
Samantha is a results-driven marketing strategist with a sharp ability to craft and execute high-impact campaigns. She excels at blending data-driven insights with creative storytelling to drive engagement, nurture audiences, and elevate brand presence. From designing conversion-focused email campaigns and dynamic newsletters to spearheading educational initiatives that resonate with healthcare professionals, Samantha knows how to turn strategy into action. Her expertise in digital marketing, audience segmentation, and content optimization ensures that every initiative not only meets but exceeds business objectives, delivering measurable growth and brand loyalty.
Creative Services
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Mike Martins
Creative Director
HMP Collective
Mike is a design leader who crafts inspired identities and engaging experiences. His practice explores the relationship between typography, language, and visual expression—defining strategies, systems, and campaigns fit for the modern world. For nearly 20 years, Mike has worked with in-house teams, educational institutions, and creative agencies, building brands from the ground up and transforming design briefs into compelling visual identity and effective brand strategy. He works collaboratively across a diverse range of media, scales, and disciplines to mold content, develop form, and impact healthcare communities globally. Mike holds a BFA in Graphic Design from the University of the Arts in Philadelphia, PA, and completed a year-long postgraduate program in Typeface Design at the Cooper Union in New York, NY. He is currently pursuing a Master’s in Motion Design at the Barcelona School of Arts and Design, set to be completed in May 2026.
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Alicia Cadrette
Associate Creative Director
HMP Collective
Alicia collaborates closely with clients to bring their brand’s unique creative vision to life. From concept to execution, she understands the importance of clear communication and strategic insight in crafting impactful campaigns, identities, and experiences. She holds a Bachelor of Science degree in Graphic Design Communication as well as a minor in Web Design and Development from Thomas Jefferson University.
Web Development & Digital Services
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Bob Sultanov
Associate Director, IT Programs
HMP Collective
In his capacity as associate director of IT programs, Bob oversees the delivery of digital products in web development and data analytics space. Bob’s primary focus is the inception and delivery of products that drive innovation in medical education, such as AI-based information hubs and learning management systems with seamless user experience.
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Christopher Hendricks
Senior Manager, IT Programs
HMP Collective
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Veronica Lubniewski
Manager, IT Programs
HMP Collective
With five years at HMP Global, Veronica leverages her cross-functional expertise in design, development, and management to drive innovation and efficiency in the organization’s initiatives. By leading teams and aligning projects with strategic goals, she advances the company’s technological capabilities and fosters growth.
Data Analytics
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Anthony Abilo
Director, Data Analytics & Reporting
HMP Collective
Anthony is a skilled professional who drives innovative approaches to data analytics, specializing in the development of automated software tools and predictive models. His work is focused on uncovering trends and insights that inform strategy and deliver measurable value. Anthony holds a BS in Mathematics and Computer Science from Manhattan College in the Bronx, NY, as well as an MS in Computer Information Systems from NYU-Polytechnic University in Brooklyn, NY.
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Tim Schwarz
Director, Data Governance
HMP Collective
Tim has over 15 years of experience developing and managing digital strategies for optimizing the delivery of engaging content to healthcare professionals. He is a strong team leader and collaborator with excellent interpersonal and presentation skills and has a talent for distilling technical language into easily-digestible communications. Tim is highly proficient in customer data strategy and analytics, digital marketing, and content creation, and holds a BFA from the Kanbar Institute of Film & Television at New York University.
Media Production
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Tim Shaw
Vice President, Information Technology
HMP Collective
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Emily Brady
Associate Director, Digital Production
HMP Collective
Emily brings over 4 years of experience overseeing virtual events and video production for HMP Collective projects. She leads a team of experienced editors and producers with extensive knowledge of the growing video production field. Her passion lies in leading teams, ensuring seamless project execution, and implementing strategic initiatives to enhance production quality and engage viewers. Emily earned a bachelor’s degree in media production with a minor in digital media technology from Temple University.
Digital Revenue Operations
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Katelynn McFadden
Director, Digital Revenue Operations
HMP Collective
Katelynn McFadden started her journey at HMP Omnimedia fresh out of the University of Maine, where she majored in Management and Marketing with a concentration in International Business. Although she once envisioned a future in medicine, Katelynn quickly discovered her strengths lived far beyond the science lab—and eventually landed in the fast-paced world of media and operations. As Director of Digital Revenue Operations, Katelynn thrives on the day-to-day variability of her role. Whether she’s building out contracts, streamlining campaign delivery through HMP’s internal systems, or collaborating across departments to ensure campaign success, she brings a deep sense of organization and clarity to everything she does (usually with her trusty notepad in hand). Katelynn’s methodical approach, paired with her cross-functional mindset, has made her a linchpin in keeping digital campaigns running smoothly. Outside the office, she’s a second-degree black belt who now spends her downtime in more peaceful pursuits—relaxing with her orange cat, Cleo, and exploring the whimsical world of Dreamlight Valley.
Business Development
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Kara Rosania
Vice President, HMP Omnimedia
HMP Collective
Kara has been developing engaging and impactful educational content for healthcare professionals for more than 12 years. Her experience ranges from editing peer-reviewed medical journals, to pioneering innovative omnichannel content initiatives, to providing medical communications agency services to a wide range of pharmaceutical clients. She thrives when working closely with industry partners across marketing, medical affairs, and market access teams to ideate and execute effective communications strategies to improve patient care. Her therapeutic areas of interest include oncology, psychiatry, neurology, and rheumatology, among others. She holds a bachelor’s degree in psychology and a master’s degree in neuroscience.